Disney Faces Backlash Over Unsettling AI Mickey Mouse Art
A Not So Magical Mickey
The Walt Disney Company, known for its meticulous protection of its characters, is facing criticism for promoting a video that features a rather unsettling AI-generated image of its most famous icon, Mickey Mouse. The image appeared as the thumbnail for a sponsored YouTube video by the popular channel Dude Perfect.
(Image credit: Dude Perfect/Disney)
The video, which documents the Dude Perfect team's record-breaking journey to every Disney park in the world, used a bizarre cover image instead of a simple screenshot. It shows one of the hosts next to an uncanny version of Mickey Mouse, complete with waxy-looking skin and disturbingly human-like teeth. This move has disappointed many fans who feel it's a significant misstep for a company that has carefully curated its brand for decades.
Fan Backlash Erupts Online
The use of AI imagery by a corporate giant like Disney has not gone unnoticed, especially at a time of growing skepticism about the role of AI in creative fields. Fans quickly took to the comments to voice their disapproval.
One commenter wrote, "AI Mickey Mouse with teeth is my new fear. Change that thumbnail immediately." Others criticized the financial implications, with one sarcastically remarking, "AI thumbnail, because you def don’t have enough to pay artists." Another echoed the sentiment, asking, "Y'all make how much? You can't afford someone to make a thumbnail for you?"
Disney's Contradictory Stance on AI
While the image certainly follows the click-centric style of many popular YouTube thumbnails, it starkly contrasts with Disney's usually polished and consistent character art.
The controversy is amplified by Disney's recent actions regarding artificial intelligence. The company recently made headlines for sending a cease and desist letter to the chatbot startup Character.AI, signaling a strong stance against unauthorized AI use of its intellectual property. This apparent endorsement of AI-generated content for its own promotion has led many fans to question the company's consistency and commitment to human artists.
(Image credit: Disney)
For many, seeing a brand that once pioneered creativity seemingly cutting corners with AI is a major disappointment, highlighting the ongoing tension between corporations, creators, and the rapid advancement of artificial intelligence.
