Syndigo Unveils New Tools for the AI Shopping Era

The way we shop is undergoing a radical transformation. Instead of typing keywords into a search bar, consumers are increasingly turning to conversational AI like ChatGPT to discover, compare, and purchase products. This shift presents a massive opportunity—and a significant challenge—for brands and retailers. How do you ensure your products show up accurately and persuasively in an AI-driven conversation?

Syndigo, a leader in product experience management, has stepped up with an answer, launching two groundbreaking solutions: Syndigo OpenAI Connect and Syndigo Generative Engine Optimization (GEO). These tools are designed to prepare businesses for the new frontier of "agentic commerce," where AI agents shop on behalf of consumers.

The Unstoppable Rise of AI-Powered Shopping

AI isn't just a future concept in retail; it's already here and growing at an incredible pace. Recent studies paint a clear picture: according to Capgemini, a staggering 71% of consumers want generative AI integrated into their shopping journey. Furthermore, research from Adobe shows that nearly 39% of U.S. shoppers are already using these tools.

For brands that fail to adapt, the risk is significant. Without product data that is structured, verified, and easy for machines to interpret, they risk becoming invisible in this new commerce channel, leading to lost revenue and customer loyalty.

Syndigo's Two-Pronged Solution for AI Readiness

To address this challenge, Syndigo has developed a powerful duo of new offerings designed to ensure products are front and center in the AI shopping revolution.

"AI is redefining how commerce happens," says Tarun Chandrasekhar, President and Chief Product Officer at Syndigo. "Our new innovations position our customers to lead in the new era of AI shopping."

1. Syndigo OpenAI Connect

This tool creates a direct bridge to the world's most popular AI chatbot. It allows brands to publish their content directly into ChatGPT using OpenAI’s Agentic Commerce Protocol (ACP) specifications. Key features include:

• AI-Ready Product Feeds: Delivers structured, ACP-compliant data that covers all essential product details, from IDs and titles to nutrition, allergens, sustainability information, pricing, and availability.

2. Syndigo Generative Engine Optimization (GEO)

While OpenAI Connect targets ChatGPT specifically, GEO ensures your products are optimized for discoverability across all Large Language Models (LLMs). It goes beyond basic data to create compelling product narratives for AI. Its capabilities include:

• Richer Product Experiences: Enhances product listings with contextual metadata, official claims, certifications, and valuable customer content like ratings, reviews, and FAQs.
• Trusted and Verifiable Data: To build consumer trust, every product attribute includes its source, timestamp, and approval status, ensuring data integrity.

A Complete Platform for the AI Commerce Era

These new tools are part of the comprehensive Syndigo Product Experience Cloud, a complete solution that already includes PIM, syndication, analytics, and AI-powered automation. By integrating OpenAI Connect and GEO, Syndigo offers a complete toolkit for companies to thrive in AI-led commerce.

The industry is taking notice. "The stronger our product data foundation, the more consistently our brands can appear in ecommerce and AI shopping environments," noted Matt Krueger, SVP of Digital Commerce at Buffalo Games & Subsidiaries. "We are happy to have Syndigo as a forward-thinking partner."

With these advancements, Syndigo is enabling its customers to:

• Reach shoppers on new AI-powered channels.
• Increase trust and accuracy in AI-generated product recommendations.
• Automate content management with structured workflows.
• Future-proof their digital presence for the evolution of AI commerce.

To discover more about preparing for this shift, you can learn more about agentic commerce on Syndigo's website.

About Syndigo

Syndigo is a leader in AI-first PXM, MDM, and PIM solutions, empowering brands and retailers to create winning product experiences. With an extensive brand-retail network and the leading commerce data pool, Syndigo helps over 18,000 global enterprises connect with customers through trusted data and dynamic shopping experiences. Visit Syndigo's website to learn more.