Yabbles AI Gives Brands Quick Insights On Visual Concepts

Yabble, a YouGov company, has unveiled a groundbreaking AI image-based concept testing feature within its Virtual Audiences tool. This new functionality is designed to provide brands with exceptionally rapid feedback on a wide range of creative assets.

How AI Delivers Instant Creative Feedback

The feature allows brands to simply upload static images and, within minutes, receive detailed responses from AI personas meticulously crafted to represent their target audiences. The Virtual Audiences tool analyzes client concepts by breaking them down into essential visual attributes, including color, mood, style, and overall message. Following this analysis, the AI personas react to the creative assets in a way that mirrors the preferences and requirements of the intended consumer group.

A New Dimension in Concept Testing

The feedback provided is comprehensive, incorporating both qualitative insights and structured quantitative ratings. These ratings are measured across four key dimensions: appeal, uniqueness, relevance, and purchase intent. This dual approach gives brands a holistic understanding of how their concepts are perceived.

Versatile Applications for Modern Brands

This AI-powered image recognition supports numerous concept testing areas, from product packaging and new product development to advertising campaigns and social media content. Brands can upload multiple images to compare which designs resonate most effectively with their audience. The tool also helps users understand the specific drivers behind appeal and purchase intent, even offering actionable suggestions to improve concepts that underperform.

Since its launch two months ago, clients across sectors like CPG, food and beverage, and technology have already leveraged the feature for creative validation and to inform critical business decisions in ideation, content evaluation, and scenario forecasting.

A Word from Yabble's Leadership

Kathryn Topp, CEO & Founder of Yabble, highlighted the significance of the launch. "This is a significant step forward for AI-powered market research," she said. "For the first time, Yabble users can test creative with AI personas that can comprehend and react to concept images. Our AI image-based concept testing is fast, scalable, and gives clients the confidence to move from concept to execution with clarity."