AI Deepfake Targets Sports Reporter Tiffany Salmond

By Tom Rose, Journalist, NZ Herald. Published: 28 May, 2025 04:59 AM. Estimated 6 mins to read.

Sports Reporter Targeted by AI Deepfake

New Zealand sports reporter Tiffany Salmond has courageously spoken out after discovering an AI-generated deepfake video, maliciously created using her personal photos, was circulated online. Salmond, a 27-year-old freelance journalist known for her coverage of NRL games for Fox Sports and the Australian radio network Triple M, found herself the victim of this invasive act after sharing a bikini-clad photo on social media.

An Attack on Safety and Confidence

Salmond has unequivocally criticized this AI-generated deepfake. She emphasized that such acts are not about attraction but are blatant attempts to exert power and control, deliberately aiming to undermine her safety and confidence.

A Call for Collective Condemnation

In her response, Salmond urged for broader condemnation of this type of behavior, specifically calling on men to speak out against it. This highlights the need for a unified stance against the misuse of AI for harassment.

The Growing Threat of Deepfake Abuse

The incident involving Tiffany Salmond is part of a disturbing trend of rising deepfake abuse. Reports indicate that women are predominantly the victims of such malicious creations, underscoring the gendered impact of this technology's misuse and its severe consequences.