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Klarna AI CEO Delivers Earnings Signals New Tech Era

2025-05-22Julie Bort3 minutes read
AI
Leadership
Klarna

Klarna CEO AI Avatar Delivers Earnings Update

Sebastian Siemiatkowski, CEO of the buy-now-pay-later giant Klarna, is fully embracing the company's identity as an AI powerhouse. This commitment was strikingly demonstrated when Klarna presented its updated quarterly earnings on Monday, with Siemiatkowski's AI avatar taking the lead in highlighting key achievements, as showcased in a company YouTube video.

Interestingly, aside from the AI Siemiatkowski's own acknowledgement, its artificial nature wasn't immediately apparent. Only a few subtle details gave it away: the AI version blinked less frequently than a typical human, the voice synchronization was proficient but not flawless, and the AI sported a brown jacket strikingly similar to one seen in a well-known corporate photograph of the human Siemiatkowski, although the shirt differed.

AI Drives Klarnas Profitability and Workforce Transformation

Klarna, which is preparing for a significant IPO, used this earnings update to emphasize AI's critical role in achieving 100 million users. The company attributed its fourth straight profitable quarter to AI integration, which also led to a substantial workforce streamlining of approximately 40 percent, as detailed in a company blog post. This strategic AI implementation has notably boosted revenue per employee to almost $1 million.

The human Siemiatkowski clarified to CNBC that these changes meant the company's employee count decreased from around 5,000 to nearly 3,000.

The AI CEO A Glimpse into Future Leadership

Siemiatkowski isn't alone in exploring the concept of AI in executive roles, even if partly in jest. Artisan, an AI sales agent startup famous for its provocative "stop hiring humans" campaign, released an April Fool’s video depicting its CEO Jaspar Carmichael-Jack being dismissed and substituted by an AI CEO.

However, the notion of AI stepping into CEO shoes might be more than just a humorous thought experiment. While many CEOs, particularly in startups, engage in hands-on tasks like coding or sales, their core responsibilities revolve around defining strategy, making critical decisions, and bearing accountability for those outcomes.

AI vs Human CEOs The Current Capabilities and Challenges

The question arises: could an AI, potentially built on a SATA reasoning model, be better equipped to digest large volumes of company data, study successful business strategies, and make decisions based on this comprehensive analysis? In fact, research published in Harvard Business Review last year explored this, finding that an AI modeled using GPT-4o could, for the most part, outperform human CEOs.

Despite this promising performance, the AI CEO in the study was swiftly 'fired' by the virtual board. The researchers discovered it struggled significantly when responding to unforeseen "black swan events," like the market disruptions caused by the COVID-19 pandemic. Nevertheless, AI proponents argue that these are still early stages, and future AI CEOs might develop the capability to navigate such complex crises effectively.

Klarna has not yet provided additional comments on this development.

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