Superside AI Transforms Brand Image Creation

Revolutionizing Brand Visuals with AI

Superside, a prominent AI-driven creative services firm, has unveiled its innovative Custom AI Image Models. This new solution is set to redefine how businesses produce brand-consistent visuals at scale. Integrated as a Figma plug-in and customized using a brand's specific assets, this technology empowers teams to create images instantly. The result is a significant boost to marketing efforts and a quicker path to achieving return on investment. This AI-powered offering promises remarkable efficiency gains, including up to 10 times faster image production, potential cost savings of 85 percent, and unwavering brand consistency.

The Challenge for Modern Creative Teams

Creative teams today are grappling with significant obstacles. These include prohibitive costs, production timelines that lag behind the rapid pace of modern business, and the persistent difficulty of maintaining brand consistency across numerous assets. Conventional design methods are often slow and costly. While generic AI image generation tools offer speed, they frequently produce visuals that don't align with brand identity, necessitating extensive manual revisions.

Introducing Superside Custom AI Image Models

Superside’s Custom AI Image Model service directly addresses these pain points. It provides assets with impressive speed – up to 10 times faster than traditional routes – and can reduce costs by as much as 85 percent, all while guaranteeing visuals that are perfectly aligned with the brand. This shift allows designers to redirect their valuable time and skills towards strategic thinking and innovation, moving away from routine production work.

These Custom AI Models are offered through Superside's subscription service. Users can access them either via the company's established workflows or directly through a convenient Figma plug-in. Each AI model is uniquely trained by Superside using a specific company's brand parameters and guidelines. After this training phase, teams can rapidly generate a wide array of high-quality visuals, including photographic images, illustrations, 3D renderings, and character-based designs. These assets are suitable for diverse applications such as product marketing, brand storytelling, and campaigns across multiple marketing channels and advertising platforms.

Key Features for Seamless On Brand Creation

Superside highlights several key components of its Custom AI Image Model service:

• Instant Image Generation via Figma Plug-in: Provides access to unlimited, on-demand image generation using the brand-trained model directly within Figma.
• AI Prompt Assistance: Simplifies the creation process, enabling users throughout an organization to generate on-brand creative assets without requiring advanced prompt engineering skills.
• Creative Oversight: Offers the expertise of Superside’s design team to refine and enhance AI-generated outputs when necessary, ensuring top quality.
• Private, Secure Hosting: Guarantees that each custom model is unique to the client and is accessible only by them, maintaining data security and exclusivity.

Expert Insights on AI in Creative Workflows

Phil Maggs, Director of Generative AI Excellence at Superside, commented on the new offering: "AI serves as a potent creative ally, yet many creatives feel overwhelmed. The current market is saturated with AI tools that present endless options but often lack the necessary safeguards, making it challenging to maintain brand consistency without considerable manual intervention." He added, "Our Custom AI Models facilitate the on-demand creation of imagery that is not only consistent with a brand's visual identity but also captures the distinct aesthetic and perspective of the designer. We've integrated this seamlessly into Figma, the platform where designers typically operate, to foster improved collaboration, more efficient workflows, and quicker project completions."

Fredrik Thomassen, Co-Founder and CEO of Superside, emphasized the broader impact: "With Custom AI Image Models, we are providing companies with more than just accelerated content delivery; we are offering them freedom. We aim to alleviate the common frustrations of extended production schedules, inconsistent creative outputs, and escalating expenses. These models empower marketers and creatives with AI capabilities while upholding brand integrity."

The Future of Creative Production

With this launch, Superside is effectively bridging the divide between creative excellence and operational efficiency. The company is empowering brands to achieve unprecedented scalability in their visual content production without diluting their unique visual identity. For more details on Custom AI Image Models, you can visit the Superside blog.

About Superside

Superside positions itself as the leading global AI-powered creative service. Designed to function as an extension of in-house creative teams, Superside provides rapid, scalable, and high-quality creative solutions to more than 450 internationally recognized companies, including Amazon, Meta, Salesforce, and Google. Since its inception in 2015, Superside has been a pioneer in redefining creative production, fueled by technological innovation and a commitment to attracting top-tier global creative talent. In the evolving landscape of artificial intelligence, Superside is actively shaping the future of AI within the creative sector, offering businesses advanced AI-driven services to maintain their competitive edge.

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Cori Kendrick
Director of PR
cori.kendrick@superside.com
(301) 904-8435

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