Owensboro AI Workshop Boosts Small Business Marketing

Discover AI for Enhanced Marketing in Owensboro

Local entrepreneurs in Owensboro, get ready! An exciting opportunity is coming your way to explore how artificial intelligence (AI) can revolutionize your marketing strategies. The Greater Owensboro Economic Development Corporation (GOEDC) and its partners are hosting a hands-on workshop designed to make AI accessible and impactful for your small business.

The workshop, titled "Marketing on Tap: Learn How to Use AI to Draft Better Content," is scheduled for May 20th from 11 a.m. to 2:30 p.m. at The Brew Bridge. This event is specifically tailored to help small business owners understand and effectively use AI tools, with a special focus on ChatGPT, in a practical and friendly environment.

Why AI is Crucial for Today's Small Businesses

Claude Bacon, President and CEO of GOEDC, highlights the importance of this initiative. "Understanding and adopting AI is no longer optional for small businesses; it’s imperative," he stated. "We’re excited to host an event that not only teaches practical tools but does so in a fun, community-centered space."

Expert Guidance on AI Content Creation

The event boasts a lineup of experts ready to share their knowledge. Jody Hulsey, Center Director and Business Coach at the Kentucky Small Business Development Center (KY SBDC), will provide an AI overview. This will be followed by an insightful panel discussion with local business owners already successfully using AI in their marketing efforts.

Jody Hulsey emphasized the approachable nature of these tools. "AI doesn’t have to be intimidating," she said. "This training is all about helping people see how tools like ChatGPT can simplify what they’re already doing, making content creation faster, smarter, and more effective."

Hands On ChatGPT Training and Real World Applications

After a catered lunch provided by The Brew Bridge, attendees will dive into a practical ChatGPT training session. This will be led by Drew Hardesty, President of Wonder Boy Media.

"We use AI every day to help streamline our creative process, and we’re excited to share what’s working," Hardesty shared. "Whether you’re drafting social posts, emails, or video content, there are smart ways to use these tools without losing your brand’s voice."

Network, Learn, and Grow

The workshop will wrap up with a tasting hosted by The Brew Bridge, offering a great chance for open networking with fellow entrepreneurs and the speakers. Tickets are just $10 and cover the training, lunch, and all materials. With limited space available, early registration is highly recommended. Tickets go on sale Monday, May 5, at 8 a.m. and can be purchased at marketingontap.eventbrite.com.