Depop Photoroom AI Boosts Seller Photos
UK Side Hustles and Resale Market Growth Set Stage for Innovation
The rise of side hustles, now a significant £72 million annual industry in the UK, sees many individuals venturing into the second-hand fashion sector. This thriving market itself pulls in up to £7 billion in sales each year, as reported by the Centre for Economics and Business Research and Utility Warehouse. This growing economic landscape has prompted artificial intelligence (AI) photo editor Photoroom to team up with the popular fashion resale marketplace, Depop.
Depop and Photoroom Forge AI Partnership
By embedding Photoroom’s technology directly into the Depop platform, this partnership aims to give millions of online sellers access to professional-grade, AI-driven image editing tools. The collaboration is expected to establish a new benchmark for an exceptional selling experience, leveraging the extensive capabilities of AI to empower and assist sellers.
Matthieu Rouif, co-founder and CEO of Photoroom, commented, "By providing AI-driven tools at scale, we are helping the community of creators flourish in an increasingly competitive market."
The Power of Product Photography in ECommerce
Highlighting the importance of visuals, the companies point to studies indicating that 75% of shoppers depend on product photography for their buying decisions, and 63% consider images more crucial than written descriptions. Photoroom states its AI automation overcomes these challenges by enabling sellers to instantly remove backgrounds, improve images with features like drop shadows, resize visuals for various platforms and products, and create polished, brand-consistent visuals in mere seconds.
Enhancing the Seller Experience and Building Trust
This technological integration promises sellers faster listing times, superior photo quality, greater consistency in their online shops, and increased trust from shoppers.
"Our community is at the heart of everything we do, and we are always looking for ways to make things easier for our buyers and sellers," added Sonia Biddle, Chief Product Officer at Depop.
