Best Buy and Microsoft Simplify Everyday Life with AI

What if you could win your fantasy football draft, become a pro pet photographer, or perfectly recreate a nostalgic family photo with a little help from your computer? That's the exciting possibility Best Buy and Microsoft are showcasing in their new "AI That" campaign, designed to demonstrate how artificial intelligence can simplify your daily life and help you pursue your passions.

A New Era of AI with Best Buy and Microsoft

This summer, a series of fun and inspiring ads are rolling out across streaming, digital, and social media platforms. The campaign highlights what's possible with the new Copilot+ PCs, which use powerful AI to streamline complex tasks. For those who want a deeper dive, Best Buy’s YouTube channel features detailed video content on how to use specific Copilot+ features to bring your creative ideas to life.

"More people are adopting and using AI in their daily lives than ever and want to know how they can make their life easier with the click of a button," said Jennie Weber, chief marketing officer at Best Buy. "There’s no one consumers trust more to help them discover new technology and what it can unlock than Best Buy. We do it better than anyone else and we’re excited to team up with Microsoft for this campaign to inspire, inform and have some fun.”

See AI in Action

The "AI That" campaign shows how AI can amplify the moments that matter most. In one spot, you can see how to plan a dream vacation more seamlessly than ever. You can explore this and other inspiring ads—like how to perfect your fantasy football lineup or plan an unforgettable birthday party—in the full campaign playlist.

Ready to see exactly how it works? The tech tips content series on YouTube breaks down the technology behind the ads. For example, a detailed video walks you through simplifying a honeymoon itinerary with Copilot+. It demonstrates how to find hotel options, book museum passes, and get dinner recommendations, all while staying within your budget.

Experience Copilot+ PCs In-Store

We know that seeing is believing. That’s why Best Buy is making it easy to get hands-on with this new technology. With over 100 models of laptops and desktops featuring enhanced AI capabilities, Best Buy offers one of the largest assortments of Copilot+ PCs powered by AMD, Intel, and Snapdragon processors.

Our stores feature specially trained and certified Copilot+ experts ready to help you experience the tech firsthand. They can highlight the latest AI features and help you explore all the possibilities it unlocks for your everyday life.

Learn more about the next generation of AI-powered computers by exploring Copilot+ PCs on BestBuy.com.