Back to all posts

Hertz AI System Hits Customers With Surprise Fees

2025-07-13Ilana Cohen07:0013 July 20253 minutes read
Artificial Intelligence
Car Rental
Customer Service

The Rise of AI in Vehicle Inspections

Car rental giant Hertz is facing a wave of customer complaints following the implementation of a new AI-powered vehicle inspection system. In partnership with computer vision company UVeye, Hertz rolled out the technology across its US locations to automate the detection of vehicle damage. However, instead of streamlining the process, the system is reportedly flagging minuscule marks and charging customers for what many consider normal wear and tear.

Car renters hurt by Hertz’s AI damage-detection system

A Renter's Nightmare: The $195 Surprise Bill

The frustration is palpable on online forums. One customer, writing under the alias animemufin, shared a detailed account on Reddit after renting a car from Houston's IAH airport. Just 30 minutes after dropping off the vehicle, they received a text message alerting them to reported damage, accompanied by a $195 bill.

"Upon taking a look at the pictures included, the ‘dent’ they’re referring to is negligible and even looks like a smudge to be quite honest," the user wrote. "Am I crazy for fighting back and emailing/calling customer service that I’m not paying for it?"

Image of the disputed damage claim

High-Pressure Tactics and Unfair Charges

Adding to the frustration, the bill included a high-pressure offer. The initial $US195 charge came with a limited-time discount of $US65, but only if the customer accepted and paid the remaining $US130 within a six-hour countdown. This tactic appears designed to push customers into paying quickly rather than disputing the charge.

The user also quoted a threatening email from Hertz’s claims team, which stated, “If you do not acknowledge in the notice, a claim will be established and sent to a recovery specialist for further handling. If the claim remains unpaid through this process, the claim could be forwarded to a collection team for handling.”

Image of the Hertz damage bill with a countdown timer

A Pattern of Dissatisfaction

This is not an isolated incident. Another renter experienced a similar issue at the Atlanta airport, receiving a $195 bill for a nearly invisible dent. They also took to Reddit to express their anger after customer service stood by the AI's assessment.

“I will no longer be using Hertz," the customer declared. "There are too many other rental car options to stick with one that pulls BS like this, even if I did enjoy the status.”

The growing number of these complaints across social platforms signals a significant problem for Hertz. The implementation of this new AI technology, intended to improve efficiency, may be causing irreparable damage to its customer relationships and pushing loyal clients toward competitors.

Read Original Post
ImaginePro newsletter

Subscribe to our newsletter!

Subscribe to our newsletter to get the latest news and designs.