Crunchyroll Faces Backlash Over AI Subtitle Blunder
Anime streaming giant Crunchyroll is at the center of a significant controversy after subscribers discovered what appears to be AI-generated subtitles in a new show, sparking widespread outrage among fans who expect high-quality translations.
The "ChatGPT" Subtitle Incident
The issue came to light on July 1st, when an eagle-eyed Bluesky user spotted a major error in the German subtitles for Necronomico and the Cosmic Horror Show, a new series for the summer anime season. During a pivotal moment in the episode, one subtitle line bizarrely started with the phrase "ChatGPT said...", a clear giveaway that an AI tool was used in the translation process.
Beyond this smoking gun, fans noted that the subtitles were generally sloppy and nonsensical. The poor quality wasn't limited to the German translation, either; the English subtitles also suffered from awkward and seemingly machine-generated phrasing.
Crunchyroll's Official Response
In a statement to Engadget, Crunchyroll acknowledged the issue but shifted the blame to an outside partner. "We were made aware that AI-generated subtitles were employed by a third-party vendor, which is in violation of our agreement," a spokesperson said. "We are investigating the matter and are working to rectify the error."
Widespread Fan Backlash
The reaction from the anime community was swift and furious. With Crunchyroll subscriptions starting at $8 per month and the service being the dominant player in the market since its acquisition by Sony, subscribers feel they are paying for a premium product that is failing to deliver.
"This is not acceptable. How can we be expected to pay for a service that clearly doesn't care about the quality of its products?" the original Bluesky poster wrote. The post was shared thousands of times, and many fans declared they were turning to pirated "fansubs" because the official translations were "unwatchable." Similar frustrations have been voiced on platforms like Reddit.
A History of AI and Subtitle Concerns
This incident is particularly notable given past events. Late last year, Crunchyroll had to temporarily take down the debut episode of The Yuzuki Family's Four Sons due to similar complaints of poor-quality subtitles, which led to fan speculation about AI use at the time.
Ironically, Crunchyroll President Rahul Purini had told The Verge earlier this year that the company was testing generative AI tools. His reasoning was that AI could help release subtitled episodes faster, closer to their Japanese air dates, thereby discouraging fans from seeking out pirated versions. This latest fiasco shows that when AI is used poorly, it can have the exact opposite effect, pushing dedicated fans away from the official service in search of quality.
