Depop Supercharges Sellers With New AI Photo Editing Tools

Depop, the fashion resale marketplace powered by its community, is rolling out a suite of powerful new product innovations designed to empower its next generation of sellers. As more entrepreneurs turn their side hustles into full-fledged businesses, Depop is investing in new features that make it significantly easier to grow, succeed, and professionalize their shops.

A Game-Changer for Product Photography

In a first for the resale industry, Depop has embedded enterprise-level AI photo editing tools directly into its platform through a new partnership with Photoroom. This gives all Depop users free access to a service that was previously a paid subscription. High-quality product photography is a critical factor in online sales—studies show 75% of shoppers depend on it when making a purchase. However, creating polished visuals can be a major hurdle for new sellers due to time and cost.

This integration solves that problem. Sellers can now instantly remove distracting backgrounds, add professional drop shadows, and generate consistent, on-brand visuals in just a few seconds. The goal is to help sellers create higher-quality listings faster, building greater trust with buyers and giving their shops a more elevated feel. The feature is already a hit, with over one million listings created using the new photo editing tools.

"Our community is at the heart of everything we do, and we’re always looking for ways to make selling easier and more rewarding," says Sonia Biddle, Chief Product Officer at Depop. "We’re proud to be the first fashion resale marketplace to partner with Photoroom, enabling sellers to quickly create high-quality product photos that help their listings stand out."

More Than Just Photos: New Tools for Growth

Beyond the visual upgrade, Depop's latest updates provide a range of new capabilities to support every aspect of the selling journey.

• Automated Boosting: Items that are 'boosted' are, on average, 25% more likely to sell. The new Boost Shop feature automates this promotion across a seller's entire inventory—including all current and future listings—saving valuable time while reaching a wider audience of potential buyers.

• Deeper Insights: The new Shop Stats Dashboard gives sellers a clear view of their business performance. It provides crucial data on sales, potential earnings, and total listings all in one place. This makes it easier to track progress, plan restocks, and make smarter, data-driven decisions.

• Scaling Made Easy: For sellers with larger inventories, Depop has significantly improved its web listing process. This update offers more flexibility to support various listing styles and makes managing a large number of items more efficient.

A Vision for the Future of Resale

These updates are part of Depop's broader strategy to remove the traditional barriers to selling online. By streamlining the entire process, the platform is empowering its community to turn their passion into profit more effectively.

"We’re not just adding features; we’re removing traditional selling barriers, making it easier and faster to create listings, and supporting our community to grow," adds Sonia Biddle. "This release helps users streamline how they sell, boost their visibility and better understand what’s working to free up more of their time.”

Over the past year, Depop has consistently integrated AI-powered tools like predictive recommendations and smarter pricing suggestions to enhance the experience for both its buyers and sellers, solidifying its position as a leader in the resale revolution.