How Backstory AI Investigates The Origin Of Any Image

In today's digital world, it's increasingly difficult to know if the images we see online are real, AI-generated, or used out of context. To address this challenge, Google is introducing Backstory, a new experimental AI tool designed to help you uncover the history and context behind any image.

This initiative is part of a broader effort to provide users with better tools for assessment, as outlined in research on determining trustworthiness through context and provenance, and to invest in public resources that promote information literacy.

What is Backstory?

Backstory is an experimental AI tool that acts as a digital detective for images. When you provide it with an image and a specific question, Backstory gets to work. It investigates whether the image was created using generative AI, tracks down where and when it has previously appeared online, and checks if it has been digitally altered. It then compiles its findings into an easy-to-understand report, giving you the information needed to make an informed decision.

Assessing Trustworthiness Through Context

Built using the powerful Gemini model, Backstory combines multiple detection technologies with a holistic analysis of an image's context. It doesn't just give a simple "real or fake" answer. The tool examines an image's online footprint and metadata to provide a comprehensive answer to your prompt.

Taking a Holistic Approach

Understanding if an image is trustworthy goes beyond identifying if it was made by AI. For example, a real, unaltered photograph can be used to spread misinformation if it's presented in a misleading context. On the other hand, an AI-generated image might be used to support a factual story or creative project. True assessment requires a deeper knowledge of an image's creation and the context surrounding it.

Collaborative Development and Future Steps

Maintaining the integrity of our shared information ecosystem requires collaboration between industry, civil society, governments, and users. As we continue to develop Backstory, we are working closely with trusted testers, including content creators and information experts, to gather feedback. Throughout the year, their experiences and insights will help us improve the technology and make it more helpful for everyone.

Explore Backstory

If you're interested in helping test this new technology, you can register your interest in Backstory and contribute to building a more transparent online environment.