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A Creatives Guide To Using AI Tools Effectively

2025-07-22Paul Hatton1 minutes read
Ai Tools
Creative Workflow
Artificial Intelligence

purple clouds and AI in Focus logo

As a creative professional, I've approached the integration of AI into my work with a degree of caution. The future of AI in the creative industries is still taking shape, a fact highlighted by major legal challenges like the lawsuit Disney and Universal have filed against Midjourney. Given this uncertainty, I'm wary of becoming overly reliant on these technologies, only to find myself unable to adapt if the landscape shifts dramatically.

Finding the Balance: AI as a Tool, Not a Replacement

Despite these concerns, I believe it's a mistake to dismiss AI entirely. Many of the top AI image generators are incredibly useful for content creation, and AI features are now becoming standard in most major creative software. My goal is to leverage AI as a powerful tool to help automate parts of my workflow. I want it to be an assistant, not the artist. The key is to use these tools to enhance efficiency without surrendering the creative decision-making that is central to my work.

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