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When Sports Reporting Meets Bad AI Art

2025-07-01Alejandro Avila3 minutes read
NBA
Artificial Intelligence
Sports Journalism

The world of sports journalism is facing new challenges, and not all of them are on the court. In a recent viral misstep, veteran NBA insider Chris B. Haynes found himself in the spotlight for all the wrong reasons.

An AI-Powered Reporting Fumble

On Monday, Haynes, known for his close ties to LeBron James, announced the news of D'Angelo Russell's free-agent signing with the Dallas Mavericks. However, the announcement, posted to his X account, was accompanied by a clumsily generated AI photo. The image showed Russell in a jersey that hilariously misspelled the team's name as "Daliers" instead of "Dallas."

This move immediately drew criticism and ridicule from the NBA community. Instead of focusing on the signing, the conversation quickly shifted to the quality of the reporting itself. The consensus was clear: in this instance, a simple generic photo of Russell, or even no image at all, would have been a far better choice than the distracting AI-generated graphic.

The "AI Slop" Backlash

Fans were quick to express their disappointment. "We've got NBA reporters using AI slop; what happened to the game I love," one user posted, voicing a common frustration with the current state of NBA news dissemination. The platform once celebrated for breaking bombshell news became a stage for mocking the very insiders meant to be leading the conversation.

Although Haynes later deleted the post and replaced it with a properly edited graphic of Russell in a Mavericks jersey, the damage was done. Screenshots of the original AI gaffe had already been saved and were circulating widely, cementing the moment as a memorable blunder.

A Tough Stretch for a Veteran Insider

The incident comes during a challenging period for Haynes. With the landscape of NBA reporting in flux, particularly after the supposed retirement of top newsbreaker Adrian Wojnarowski, the pressure to perform is high. Haynes has reportedly struggled to land major scoops recently, often being outpaced by fellow insider Shams Charania, especially concerning news around LeBron James and the Lakers.

A Quiet Start to Free Agency

The AI mishap ironically became one of the biggest stories on a day that was expected to be filled with blockbuster NBA trades and signings. The start of Monday's free agency was relatively quiet, making Russell's move to Dallas a notable event. However, the NBA's buzz was largely overshadowed by major news from the NFL, including the Miami Dolphins' trade of Jalen Ramsey.

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