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Elon Musk Hails Grok AI as the New Vine

2025-08-03Katherine Tangalakis-Lippert2 minutes read
Elon Musk
AI
Social Media

The xAI and Grok logos on the screen of a phone with Elon Musk out of focus in the background.

In a move blending futuristic AI with social media nostalgia, Elon Musk has positioned his latest creation, Grok Imagine, as the spiritual successor to a beloved platform from the past.

The Dawn of an "AI Vine"

On Saturday, Musk announced via a post on X that his new AI-powered text-to-video generator, Grok Imagine, is effectively an "AI Vine!" This declaration comes as the latest feature for his AI chatbot, Grok, begins to roll out.

Grok Imagine, which is currently in its beta phase, empowers users to generate animated video clips, complete with sound, simply by typing a descriptive prompt. It translates text-based ideas into short-form visual content, echoing the creativity of a previous era.

A Throwback to a Social Media Classic

Long before TikTok dominated the short-form video landscape, there was Vine. Acquired by Twitter in 2012, the service became a cultural phenomenon, allowing users to share looping 6-second videos. It was a breeding ground for a new generation of internet stars and produced countless unforgettable viral moments before it was discontinued in 2017.

Is the Vine Archive Making a Comeback?

While Grok Imagine offers a new AI spin on short-form content, Musk also dropped a significant piece of news for fans of the original. "Btw, we recently found the Vine video archive (thought it had been deleted) and are working on restoring user access, so you can post them if you want," he added in his post.

This raises questions about what form the restoration will take. It is currently unclear whether this means users will be able to log in to their old accounts or if it will be a more limited archive allowing users to simply access and download their old video files.

Representatives for X and Musk have not yet provided further clarification on the plan.

How to Access Grok Imagine

For those eager to try the "AI Vine," access to Grok Imagine is being gradually released to subscribers of SuperGrok, the chatbot's premium tier priced at $30 per month. However, any X user can join a waitlist for potential future access.

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