AI Is The New Travel Agent For Younger Generations

Is travel planning the next industry to be transformed by Artificial Intelligence? According to new research, it seems the revolution has already begun, especially for younger Americans.

A recent survey reveals that Millennials and Gen Z are increasingly turning to AI tools like ChatGPT to map out their vacation plans. This digital-first approach marks a significant departure from the more traditional methods favored by older generations.

A Generational Shift in Travel Planning

The survey, conducted by Talker Research with 2,000 Americans, highlights a stark generational divide. While seven in ten baby boomers have never used AI for travel planning, the numbers are nearly reversed for younger adults. Only 29% of millennials and 33% of Gen Z report having never used AI for this purpose, indicating a widespread adoption among those who grew up with the internet.

This data suggests that for digital natives, using an AI to brainstorm or organize a trip is becoming as natural as using a search engine. They are comfortable leveraging technology to simplify complex tasks, and travel planning is a perfect example.

From Flight Prices to Full Itineraries

So, how exactly are travelers using these AI tools? The applications are varied and practical. The most common use, cited by 29% of all respondents, is asking AI to compare flight prices. Another 29% use it at the very beginning of the process, asking for suggestions on where to go for their next trip.

Beyond initial research, about one in five travelers now entrusts AI with creating a complete, detailed itinerary. This can include everything from must-see sights and local activities to museum visits, effectively outsourcing the role of a traditional travel agent to a chatbot. Many users are finding success in letting AI plan entire vacations from start to finish.

Social Media Overtakes Word of Mouth

The survey also uncovered a major shift in where people find their travel inspiration. While recommendations from friends and family have long been the gold standard, they have now been officially dethroned. YouTube is the new top resource for travel ideas, with 34% of people turning to the video platform for inspiration. This just edges out advice from family (30%) and friends (28%).

This trend is even more pronounced among the youngest travelers. For Gen Z, TikTok is the undisputed champion, with a staggering 52% using the app to find their next destination. In contrast, only 27% of millennials and a mere 2% of boomers use TikTok for the same purpose.

As AI technology continues to evolve and become more sophisticated, its role in our daily lives, including how we plan our adventures, is only set to grow.