Tackling Cultural Bias in AI Image Generation

On August 28, 2025, the conversation around ethical AI takes a crucial step forward. Professor Joel Fischer of the University of Nottingham will present a compelling lecture titled “Responsible AI and the Issue of Cultural Representation in Text-to-Image Model Outputs.” This timely discussion will be moderated by IDE assistant professor Himanshu Verma.

The Challenge of Cultural Bias in AI Imagery

Text-to-Image (T2I) models are rapidly being integrated into public-facing fields like marketing, media, and education. Despite their growing popularity, a significant body of research highlights a critical flaw: these models often perpetuate cultural biases. They tend to over-represent Western cultural norms while frequently producing distorted or inaccurate images of minority cultures. Professor Fischer's research delves into understanding the subtle ways people from diverse backgrounds interpret T2I outputs, identifying when these images align with or deviate from cultural expectations. His methodology includes comprehensive literature reviews, interactive online workshops with a global audience, and rigorous evaluations of cultural representation in AI-generated images.

Broader Implications for Responsible AI

This lecture will extend beyond a critique of current models to explore the wider implications for all stakeholders in the AI ecosystem—from end-users and designers to developers and researchers. Professor Fischer will connect his findings to the broader mission of developing new assessment techniques for General-Purpose AI (GPAI). These next-generation evaluation methods are designed to place ethical principles like responsibility, transparency, and cultural sensitivity at the forefront of AI development.

Meet the Speaker

Joel Fischer is a Professor of Human-Computer Interaction at the School of Computer Science, University of Nottingham. He is an active member of the Mixed Reality Lab and is affiliated with the Cobot Maker Space and the Responsible Digital Futures group. His interdisciplinary research in Human-AI Interaction employs a human-centered approach to study the integration of AI technologies into daily life, aiming to create societal benefits. He currently serves as a Co-Investigator and Research Pillar Lead on Responsible AI UK.

Event Details and Enquiries

• Date: 28 August 2025
• Time: 11:00 to 12:00
• Location: Hans Dirken (34.D-1-810), Faculty of Industrial Design Engineering

For any questions leading up to the event, please email assistant professor Himanshu Verma.