California Passes Bill to Protect Your Digital Likeness

In a significant move to protect residents from digital exploitation, the California Assembly has passed SB 683, a bill authored by Senator Dave Cortese (D-Silicon Valley). The legislation, which now returns to the Senate for final approval, allows individuals to demand the swift removal of their name, voice, or likeness when used for commercial purposes without their permission.

This bill is specifically designed to prevent the exploitation that occurs when a person's private information or images are used without their consent.

Strengthening Privacy in the Digital Age

The core purpose of SB 683 is to provide immediate relief while longer legal challenges are underway. It empowers individuals to take fast, decisive action against unauthorized use of their identity.

"SB 683 is designed to expedite the removal of the unauthorized materials while legal proceedings are ongoing,” said Senator Dave Cortese. “My bill strengthens existing privacy protections by encouraging individuals to seek a temporary restraining order for the removal of their name, voice, signature, photograph, or likeness if it's being used without their consent.”

A Vital Tool for Survivors

The legislation also offers crucial support for survivors of sexual assault and harassment, for whom the misuse of their image can be especially harmful.

According to Michele Dauber, a Stanford University law professor and an advocate for victims of sexual assault, this bill is essential. “For survivors of sexual assault and harassment, the unauthorized use of their image or likeness can be retraumatizing and deeply damaging. SB 683 would provide swift protections to stop the spread of exploitative material before it can cause even further harm," she stated. "This is an essential tool for survivors and it's imperative that lawmakers enshrine these rights, especially in our digital age.”