Sellm Introduces GEO The Future of AI Search Optimization
A new platform from Sellm is set to help brands understand and improve how they are recommended inside large language models (LLMs), opening a new era of digital marketing. The company has officially announced the launch of its Generative Engine Optimization (GEO) platform, the first solution built to help brands measure, track, and optimize how they appear in AI-powered search experiences.
As consumers increasingly shift from traditional Google queries to conversational tools like ChatGPT, Perplexity, and Gemini, companies face a new challenge. Visibility no longer depends solely on search engine results but also on how large language models (LLMs) recommend brands. Sellm's GEO platform provides ChatGPT rank tracking, AI search optimization, and competitive benchmarking, giving businesses a first-mover advantage in this next evolution of digital presence.
"Search is no longer about ten blue links. The future is about whether or not your brand shows up inside AI answers," said Alejandro, founder and CEO of Sellm. "We built Sellm so companies can see how they are represented inside large language models and then optimize for that new reality."
From SEO to GEO The Next Evolution
For two decades, Search Engine Optimization (SEO) has defined how brands achieve growth online. With the rapid rise of LLMs, a new discipline is emerging: Generative Engine Optimization.
- Traditional SEO: Optimizing content for ranking in Google.
- Generative Engine Optimization: Optimizing brand presence in AI-generated answers.
Industry analysts predict that over 50 percent of online queries will flow through AI assistants by 2026, making generative visibility a critical battleground for marketers and SaaS companies.
Key Features of the Sellm GEO Platform
Sellm's GEO platform directly addresses this shift by providing:
- ChatGPT Rank Tracking: See if and when your brand appears in conversational AI responses.
- AI Search Optimization Insights: Identify the content and authority signals that shape AI recommendations.
- Competitor Benchmarking: Measure how often rival brands are suggested compared to your own.
- Recommendation Share Tracking: Track brand visibility trends across multiple LLMs over time.
Built for Marketers and Early Movers
The platform is tailored for tech startups, SaaS companies, and growth marketers who need to understand how generative AI impacts customer discovery. Instead of waiting months to see organic search performance, Sellm provides real-time visibility into how brands are positioned inside AI-driven recommendation systems.
"This is not just SEO 2.0, it is a new discipline," added Alejandro. "Just as SEO became essential in the 2000s, Generative Engine Optimization will become a must-have in the 2020s. Sellm gives brands the tools to stay ahead."
Early Insights from Beta Users
Beta users of Sellm's platform have already identified critical blind spots in their digital strategy, including:
- Competitors being recommended in LLMs despite weaker SEO performance.
- Inconsistent brand positioning across ChatGPT, Google, and Perplexity.
- Missed opportunities in AI-driven search funnels where buyer intent is highest.
One early client reported, "We realized our main competitor was consistently recommended in ChatGPT for our category even though we outrank them in Google. Without Sellm, we never would have known."
About Sellm
Sellm is pioneering the field of Generative Engine Optimization (GEO). Its platform gives brands actionable tools for ChatGPT rank tracking, AI search optimization, and LLM visibility benchmarking, ensuring businesses remain discoverable in the era of generative search. You can learn more by visiting the Sellm website.
