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AI Shakes Up Ad World Cannes Feels The Change
Cannes Ad Extravaganza Celebrates Creativity
Photograph: Cannes Lions Festival
Jun 18th 2025 | CANNES
The advertising business is renowned for its ability to promote itself, a skill prominently showcased at the industry's annual awards in Cannes, which commenced on June 16th. According to one festival dignitary, advertising "not only pushes creative boundaries but also demonstrates the tangible impact creativity can have on business and society." During the event, trophies were awarded with due solemnity to campaigns for diverse products and causes, including beer, chocolate, and the New Zealand Herpes Foundation.
Exploring Key Industry Shifts
The industry is currently navigating significant shifts. For those looking to delve deeper into the forces shaping modern commerce and innovation, further reading on these topics is available:
- Learn more about the evolution of Artificial Intelligence
- Explore current trends in the wider Business landscape
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