Freepik Unlocks Unlimited AI Image and Video Creation

For many creators using AI tools, the biggest hurdle isn't the technology itself—it's the restrictive credit system that puts a cap on creativity. Constantly watching your credit balance dwindle can stifle experimentation and workflow. In a game-changing move, Freepik is addressing this pain point head-on by becoming one of the first major platforms to offer unlimited AI generation.

A New Era of Unlimited Creation

Freepik is officially rolling out unlimited AI video and image generation for all its Premium+ and Pro subscribers. This update removes the credit-based limitations that are standard across most rival platforms, empowering users to create freely without worrying about usage caps. This significant shift allows paying customers to explore, iterate, and produce content on a whole new scale.

Understanding the New Offer

While the promise of "unlimited" is exciting, there are a few details to keep in mind. The rollout will be gradual, starting with the MiniMax model for unlimited generation. Initially, videos created under this plan will be rendered at a 768p resolution.

Freepik has committed to expanding its roster of supported models over time, with weekly launches planned for July 2025. While most of these new additions are expected to be included in the unlimited plan, some of the more powerful and resource-intensive models, like Google's Veo 3, will likely remain restricted to ensure platform performance and stability.

The Strategy Behind the Shift

This move is a calculated strategic play focused on long-term growth. Freepik's CEO, Joaquin Cuenca, explained the rationale, stating, "We decided to eliminate credits and offer unlimited generation because we understood that what holds users back is not the technology, but the frictions in the usage model."

Instead of monetizing limitations, Freepik is choosing to absorb the technological costs to build a loyal user base. The company believes that by promoting accessibility and fostering uninhibited creativity, it will secure more sustainable revenue from long-term customers. "That's the real revolution of AI: not just in what it can do, but in how it is put at the service of people," Cuenca added.

How to Get Access and What You Get

To unlock unlimited AI generation, users can sign up for a Premium+ or Pro plan, with pricing starting at $24.50 per month. In addition to unlimited creation with select models, these premium tiers come with valuable perks. Subscribers get priority processing speeds when using other integrated models like ChatGPT, Imagen 4, and Veo 3. They also receive early access to upcoming AI features, with top-tier Pro users being the first to try the most advanced models as they are released.

Further Reading

• Compare Freepik's offerings with industry competitors.
• Explore our curated list of the best AI image generators on the market.
• Discover powerful Photoshop alternatives for your creative projects.
• Broaden your toolkit by checking out the best AI tools available today.