AI Hallucinates a Feature So a Company Builds It

The AI's Invention

In a bizarre and fascinating turn of events, the popular AI chatbot ChatGPT began confidently directing users of the music software Soundslice to a feature that simply did not exist. This phenomenon, known as AI hallucination, created a unique challenge for the company as users started inquiring about the non-existent functionality.

A Novel Response to a Modern Problem

Instead of simply issuing corrections, the Soundslice team took an unprecedented step. As detailed in a company blog post, they decided to actually build the feature that the AI had invented. The developer noted the strangeness of the situation, stating, “To my knowledge, this is the first case of a company developing a feature because ChatGPT is incorrectly telling people it exists. (Yay?)” This unique story highlights the unpredictable and sometimes surprisingly productive interactions between AI systems and product development.