Supercharge Your PR Strategy With ChatGPT and RPIE

Revolutionize Your PR Strategy with AI

Public relations professionals recognize the RPIE model as the premier standard for strategic planning. However, many are unaware of how ChatGPT's advanced features can significantly accelerate every phase of this framework. From in-depth research and stakeholder analysis to content implementation and performance evaluation, AI offers a powerful advantage.

This educational webinar will demonstrate five impactful methods for integrating ChatGPT with the RPIE process. You will see firsthand how AI can serve as a dedicated research assistant, an effective message tester, a prolific content generator, a compelling data storyteller, and even a custom GPT fine-tuned to your brand’s unique voice. Participants will leave with actionable strategies to save time, enhance strategic outcomes, and solidify their role in key decision-making.

Webinar Details and Prerequisites

Date and Time: December 4, 2025, 3:00 p.m. – 4:00 p.m. (Eastern Standard Time)

Important Note: This session will feature functionalities exclusive to the paid versions of ChatGPT (Plus, Teams, or Enterprise). A subscription is necessary to replicate the workflows and techniques shown.

Professional Development and Accreditation

Participants holding the APR credential will earn 0.5 CEUs for attending this webinar.

Registration and Pricing

Registrant Type	Regular Rate
PRSA Member	$0.00
Nonmember	$200.00

Who Should Attend

This event is ideal for professionals interested in the following areas:

• Career: Mid-Level
• Emerging Trends
• Format: Live Online
• Techniques & Tactics
• Webinar