ChatGPT Shopping F1 Hype and Instagrams New Look

This week, we are diving into the top stories and trending topics from the world of marketing and technology, all viewed through a Gen Z lens. We are covering everything from major industry shifts to viral social media moments.

This week's highlights include OpenAI's first major brand campaign and a new ChatGPT shopping assistant that could change eCommerce. We'll also explore how brands in Singapore are capitalizing on Formula 1 excitement and break down Instagram’s latest “skinny reels” trend.

OpenAI Showcases ChatGPT for Everyday Life

OpenAI has launched its first large-scale brand campaign for ChatGPT, aiming to demonstrate how people use the AI tool for daily learning, creation, and personal growth. The campaign's core message, “ChatGPT opens up everyday possibilities,” is based on real user stories. It launched in the US and UK across TV, streaming, outdoor, and social media channels, beginning with a debut film during NFL Primetime on September 28. You can read more about the campaign's strategy.

ChatGPT Becomes Your Personal Shopper

In another major move, OpenAI is transforming ChatGPT into a personal shopping assistant. A new feature called ‘Instant Checkout’, developed with Stripe, allows users to complete purchases directly within a chat. Initially available to all ChatGPT users in the US, the feature lets them buy from Etsy sellers without leaving the platform. Support for Shopify merchants like Glossier, SKIMS, and Spanx is expected to follow soon. Find out more on how this changes online shopping.

Singapore Buzzes with F1 Brand Activations

The excitement for Formula 1 has hit Singapore, with brands launching numerous activations across the city even before the race begins. Malls have become hubs for F1 fans, offering unique experiences and opportunities to meet their favorite drivers. Ahead of the main event, fans can look forward to more interactive pop-ups and meet-and-greet events, building anticipation for the race. Explore the full story on the F1 brand events.

Instagram's Skinny Reels Trend Takes Over

A new visual trend is dominating Instagram feeds: the 'thinnest video' or 5120 x 1080 cinematic wide video. This format transforms standard vertical reels into long, narrow cinematic strips by cropping the top and bottom of the footage. Creators are using this style to give old content a fresh look or to enhance their aesthetic, and brands are quickly adopting the trend to capture user attention. Learn more about why these skinny reels are so popular.

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