EA and Stability AI to Revolutionize Game Creation with AI

A groundbreaking partnership is set to redefine the future of game development. Stability AI, the leading independent generative AI company, has joined forces with Electronic Arts (EA), a global titan in digital interactive entertainment. This strategic collaboration will focus on co-developing transformative AI models, tools, and workflows, empowering EA’s creative teams to reimagine how games are made from the ground up.

A Landmark Collaboration in Gaming and AI

Both EA and Stability AI are pioneers in their respective fields. For over four decades, EA has consistently pushed the boundaries of interactive entertainment, navigating technological shifts to deliver innovative experiences for its global player community. Meanwhile, Stability AI revolutionized visual media creation with the launch of Stable Diffusion, the most widely used image model in history, placing the power of generative AI directly into the hands of millions. This partnership merges EA's deep industry knowledge with Stability AI's unmatched expertise in generative AI, paving the way for new creative frontiers in how EA designs and builds immersive worlds for players.

Empowering Creators with Advanced AI Tools

Prem Akkaraju, CEO of Stability AI, highlighted the creator-focused nature of the partnership. “EA is a pioneer in interactive entertainment and understands that innovation begins with the creator,” he said. “At Stability AI, we put creators at the center and build around their specific needs. By embedding our 3D research team directly with EA’s artists and developers we’ll unlock the next level in world-building power. This kind of progress is only possible through deep partnership, where scientists and creators work side by side.”

Pioneering New Frontiers in 3D Generation

Stability AI is at the forefront of volumetric generative media. Its models, including Stable Fast 3D, TripoSR, and Stable Point Aware 3D, are among the ten most-liked image-to-3D models on Hugging Face. Additionally, Stable Zero123 holds the top spot as the most-liked text-to-3D model, underscoring the company's leadership and deep expertise in this specialized field.

The Future of Creative Workflows

Together, EA and Stability AI are exploring how generative AI can enhance creative workflows to open new doors for rapid prototyping and visual storytelling. This will allow artists and developers to ideate, visualize, and refine gameplay experiences with greater speed and scale. Initial joint initiatives will focus on accelerating the creation of Physically Based Rendering (PBR) materials through new artist-driven workflows, such as generating 2D textures that preserve exact color and light accuracy. The partnership will also develop AI systems capable of pre-visualizing entire 3D environments from a series of prompts, giving artists unparalleled precision and creative direction.

A Shared Vision for Innovation

“Creativity has always been at the heart of everything our teams do,” stated Kallol Mitra, VP of Creative Innovation at EA. “Together with Stability AI, we’re amplifying that creativity. Giving artists, designers, and developers the power to dream bigger and build more.” This collaboration is a key part of Stability AI’s commitment to working with industry leaders across gaming, advertising, and entertainment. By partnering with innovators like EA and WPP, Stability AI is transforming visual media with professional tools that help creative teams accelerate their work without compromising quality or control. To learn more about this partnership, visit the EA Newsroom. To see how Stability AI can help your business, get in touch with their team.