John Sansone AI Pricing Blunder A Costly Lesson
Farmer John's Candid Confession on Content Earnings
John Sansone, a familiar face from the reality TV show Farmer Wants a Wife, recently provided a transparent look into his earnings as a content creator. His experiences highlight a common challenge for those new to the influencer world: accurately pricing brand collaborations.
The ChatGPT Pricing Pitfall: A Costly Underestimation
During a revealing conversation on Jason Tartick's "Trading Secrets" podcast aired on Monday, May 26, John, 25, admitted his current brand deal activity is minimal, stating, "Very few. Not enough to really call it a profit." He disclosed that his total profit from such ventures has been around $3,200, a figure he expected Bachelor Nation alum Tartick, 36, might find amusingly low.
The core of his financial lesson came from a specific incident. "Honestly, I gotta just say this because I gotta stay humble as much as I can. But it’s my fault, quite frankly," John confessed. "I’m not gonna say who, but a brand approached me. And I was like, ‘Oh, this is insane. I can’t believe this brand’s reaching out to me.’ So I went on ChatGPT and I’m like, ‘Here’s my followers. Here’s my engagement. How much do you think I should charge?’ And they said $1,700. I was like, ‘That’s a lot of money.’ So I charged that. And then I found out later on, I could have been charging $18,000 – $20,000."
Expert Insight: The Limits of AI in Influencer Valuation
Jason Tartick offered valuable perspective, quipping that John had essentially "missed a zero" on his quote. Tartick emphasized that AI tools like ChatGPT often can't account for crucial, nuanced factors. These include an influencer's current "relevancy," the engagement and loyalty of their "community," and their "ability to trend"—elements Tartick noted are particularly strong for John at the moment. "You’re gonna get there," Jason reassured him, offering his support, "I’m here to help if you ever need it."
Navigating Social Media Earnings: Ambitions and Realities
Looking ahead, John shared his financial aspirations for his social media presence. When asked by Tartick about his income goals for the next year from social media alone, John replied, "How much do I wanna make? Over six figures." However, he tempered this with a more conservative estimate of what he thinks he could realistically make: "Probably that but a little … maybe, $70,000?"
Life Beyond the Farm: Relationship and Show Reflections
John Sansone rose to fame starring in the third season of Farmer Wants a Wife. The season, which concluded earlier this month, saw John choosing Claire Dirette over Lily Ayres. The couple is still going strong and, as they exclusively told Us Weekly, are currently spending time together in Chicago as they navigate their developing relationship.
"[We’re] not putting any pressure on ourselves. I think that’s why we have such a strong relationship," John explained to Us Weekly. "We’re not trying to force anything or put all these dates or timelines or plans on us, because that’s just gonna build a lot of unnecessary pressure for us right now." He further elaborated, "We’re still in the very early stages of the relationship. We’re both very young. We’re just gonna keep riding this out and see how it goes."
For those interested, Farmer Wants a Wife is available for streaming on Hulu. The journey to finding love on the show is one aspect of John's public life, while his foray into the world of social media influencing and brand deals presents a new set of challenges and learning opportunities, particularly regarding the complexities of valuation in the digital age.
Key Takeaways for Aspiring Influencers
John's story serves as a cautionary tale and a learning moment for aspiring influencers. Relying solely on automated tools for pricing can lead to significant undervaluation. Understanding one's unique value proposition, including timeliness, community engagement, and niche relevance, is critical. Seeking advice from experienced individuals or managers in the field can prevent costly mistakes and help in navigating the often-opaque world of influencer marketing.
