Adobe Expands Firefly With Mobile Apps And More AI

Adobe's innovative Firefly AI platform is taking a leap forward, now landing directly on your mobile devices. As announced on Tuesday, dedicated Firefly AI apps are available for both iPhones and Androids. These apps are free to download, allowing you to harness the power of Firefly for creating stunning AI-generated images and videos wherever you are. To get you started, the app includes a few free generative credits for exploring Adobe's AI capabilities.

Adobe is also broadening its range of third-party AI collaborations by introducing six new models from Ideogram, Pika, Luma, and Runway. Google's newest AI models are also part of this expansion, including the much-discussed Veo 3 AI video generation model, which features native audio capabilities, and the Imagen 4 text-to-image model. Additionally, Adobe's AI-powered moodboarding tool, Firefly Boards, is now officially out of beta and generally available.

Let's dive into the details of these exciting Firefly AI updates. For further reading, you might be interested in an overview of top AI image generators and insights into the evolving landscape of AI video models.

Adobe Firefly Now Available on iOS and Android

The introduction of Firefly mobile apps for iOS and Android means you can now access its AI image and video tools directly from your phone. Adobe noted that this was a natural progression, especially after observing a significant rise in mobile web usage of Firefly following the launch of its video capabilities earlier in the year.

While not every Firefly feature is available in the mobile apps at launch, key functionalities included are: text-to-image, text- and image-to-video, generative fill, and generative expand. You can download the app now from the Apple App Store and Google Play Store.

The app itself is free to download. However, to make full use of its capabilities, you'll generally need an Adobe plan that includes Firefly. Adobe provides 12 free generative Firefly credits (10 for images, two for videos) to help you try out the features and decide if a plan is right for you.

Firefly plans begin at $10 per month, offering 2,000 credits (which can generate about 20 videos), with options for more credits at higher price points. If you already have an Adobe subscription, it's worth checking if Firefly credits are already part of your package.

Expanding Creative Horizons with New AI Model Integrations

Adobe is enhancing its platform by integrating new external AI creative models. This includes image and video models from Ideogram, Pika, Luma, and Runway. You might know Runway from its collaboration with Lionsgate for creating custom AI models for the entertainment giant. Ideogram, Pika, and Luma are also established names in AI creative services. Google's Veo 3 AI video generator is another significant addition, bringing its unique synchronized AI audio capabilities, alongside the latest generation of Google's AI image model.

This is the second set of third-party models Adobe has incorporated. Earlier this spring, Adobe partnered with OpenAI, Google, and Black Forest (creator of Flux) to bring their AI models to its users. A distinctive aspect of this approach is Adobe's AI policy: all third-party models must agree not to train on customers' content. This standard is applied across all models offered via Adobe, even if the original companies have different policies, which is reassuring for professional creators concerned about AI data usage.

To access these external models, a paid Firefly plan is necessary; otherwise, access is limited to Adobe's own models. Here’s a look at the AI models available through Adobe:

For images, you can use:

• Adobe Firefly Image 3
• Adobe Firefly Image 4
• Adobe Firefly Image Ultra
• Flux 1.1 Pro
• Flux 1 Kontext
• Google's Imagen 3
• OpenAI's image generation model
• (New) Ideogram 3
• (New) Google's Imagen 4
• (New) Runway's Gen-4 Image

For video, options include:

• Adobe Firefly Video
• Google Veo 2
• (New) Google Veo 3
• (New) Luma AI Ray 2
• (New) Pika's text-to-video generator

Adobe's own Firefly AI models are trained using Adobe Stock and other licensed content. You can find more information in Adobe's AI guidelines and its approach to AI.

Enhanced AI Moodboarding with Firefly Boards

Another key update is the general release of Firefly Boards, Adobe's moodboarding program, which has been in beta since April. Moodboarding allows creators to gather different elements like colors and shapes to define specific moods and aesthetics, serving as an excellent initial step for planning content and campaigns.

Firefly Boards offers an infinite canvas for brainstorming and content planning. You can generate images and videos directly within Boards using both Adobe and non-Adobe models, with an interface similar to the main Firefly generation window. Boards are collaborative, enabling multiple people to edit simultaneously. A much-requested feature from the beta, a new one-click arrange button, helps organize and visualize files more easily.

Firefly Boards are synced with your Adobe account. This means you can select a photo in a Board, open it in Photoshop for edits, and those changes will sync back to your Firefly Board quickly. This ensures you always see the latest version of your file without being restricted to editing solely within Boards.

These advancements demonstrate Adobe's commitment to making powerful AI tools more accessible and integrated into creative workflows. For those interested in related Adobe AI tools, exploring features like Premiere Pro's generative AI video editing or the various AI tools within Photoshop could also be beneficial.