Asian Gaming Giants Bet on AI for Next Gen Characters

A technological revolution is brewing in the Asian video game industry. Developers across the continent are in a race to integrate advanced artificial intelligence directly into their game characters, aiming to create more lifelike interactions and deeply immersive worlds for players.

Key Players and Their AI Strategies

This push towards AI-driven characters is seeing distinct strategies emerge from regional gaming powerhouses.

South Korean developer Krafton, for instance, is looking westward, forming key partnerships with U.S. giants Nvidia and OpenAI. This collaboration gives them access to top-tier AI and hardware infrastructure to power their next generation of games.

Meanwhile, in China, companies like Novaserene Entertainment and NetEase are being powered by a formidable domestic player: DeepSeek. The AI firm made waves with its advanced and cost-effective large language model, as was reported earlier this year. This approach highlights a focus on leveraging powerful homegrown technology to compete on the global stage.