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Google Unlocks AI Video Generation with Veo 3 Release

2025-07-30The Hindu Bureau2 minutes read
Google
AI
Video Generation

A representative image showing the Google logo, signifying their announcement about AI video generation.

Google is pushing the boundaries of creative AI by officially launching its advanced video generation model, Veo 3, on the Vertex AI platform. This move marks a significant step in making high-quality, AI-driven video content more accessible to enterprise users and developers.

Veo 3 and Veo 3 Fast Now Generally Available

Google has announced the general availability of both Veo 3 and its more streamlined counterpart, Veo 3 Fast. While Veo 3 is engineered for maximum quality and creative control, Veo 3 Fast offers a quicker, more cost-effective solution for video generation tasks. Both models are now fully integrated and accessible through Google's Vertex AI, a platform designed for building and deploying machine learning models.

New Features and Public Access

Exciting new capabilities are rolling out with this launch. A key feature that will be offered is the ability to generate video clips directly from a source image combined with a descriptive text prompt. This image-to-video functionality opens up new creative avenues for users.

For those eager to get their hands on these tools, Google has scheduled a public preview to begin in August, which will be accessible via Vertex AI. This will allow a broader audience to experiment with the new video generation features.

Google's ongoing advancements in AI technology

Strong Enterprise Demand and Safeguards

Google has already seen a tremendous response from the business community. In a recent blog post, the company revealed that since Veo 3’s initial preview launch on Vertex AI in June, enterprise clients have generated over 6 million videos, signaling a massive demand for this technology.

To ensure responsible use and transparency, all videos created with these models will be marked with SynthID, Google's invisible watermarking technology. Furthermore, both Veo 3 and Veo 3 Fast are covered under Google’s indemnity for its generative AI services, providing an extra layer of security and confidence for enterprise clients.

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