How AI and Photography Forged a New Look for Oakley
A recent project for Oakley sunglasses showcases a powerful blend of striking photography, visionary post-production, and cutting-edge artificial intelligence. This creative endeavor was a collaboration between director and photographer Kolja Eckert and the digital arts studio recom Berlin.
A Fusion of Photography and Cyberpunk Aesthetics
Set against the dramatic and sweeping landscapes of South Africa, the project captures the essence of Oakley's retro-futuristic style. Kolja Eckert's photography creates a bold narrative, infusing the visuals with a distinct cyberpunk energy that resonates with the brand's aesthetic.
Pushing Visuals with Post-Production and AI
To amplify the visual impact, recom Berlin applied a vibrant color palette and graphic abstraction. This process pushed the imagery towards a highly stylized and cinematic look. Building upon the final still photographs, the recom Berlin team then employed various AI tools to develop dynamic motion assets, bringing the static scenes to life.
Project Contributors
This project was brought to life by a talented team:
- Post Production & AI: recom Berlin
- Styling: Morena Verovic
- Photographer: Kolja Eckert
- Still Life Photos: Geran Raath
About recom Berlin
recom is an international studio specializing in high-caliber CGI for stills and film, exceptional retouching, and creative consulting. With a presence in cities like Berlin, London, and New York, they operate with global capacity while maintaining the creative agility of a boutique agency. Their team consists of a diverse group of passionate creators who thrive on close collaboration with clients, agencies, and artists. By combining a deep knowledge of visual arts—from traditional film to the vast potential of AI—they consistently deliver work with a unique aesthetic edge. For more information, visit their website at recom.de.
