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OpenAIs Summer of Turmoil A Six Front Battle

2025-07-14Lauren Edmonds, Lakshmi Varanasi6 minutes read
OpenAI
Artificial Intelligence
Tech Competition

OpenAI CEO Sam Altman speaking at an event with SoftBank Group CEO Masayoshi Son in Tokyo, Japan. OpenAI CEO Sam Altman has faced a series of setbacks in recent weeks. Credit: Tomohiro Ohsumi via Getty Images

It wasn't long ago that OpenAI was the undisputed king of the tech world. By the end of March, the pioneering AI startup was hitting incredible milestones. It had secured a record-breaking $40 billion in funding, pushing its valuation to an astronomical $300 billion—the highest for any startup globally. Its flagship product, ChatGPT, was attracting an unprecedented 500 million users weekly, leaving competitors far behind.

For CEO Sam Altman, who had also recently welcomed his first child, things seemed to be going perfectly. But in the world of technology, success attracts challengers, and soon, the sharks began to circle. Over the last few months, OpenAI has found itself under a multi-front assault from tech giants like Meta, Google, and even its key partner, Microsoft. Smaller companies and rival chatbots have also joined the fray, sensing a moment of vulnerability. The pressure has been so intense that the company reportedly gave its overworked engineers a week off to recover from burnout. Here’s a breakdown of the siege on OpenAI.

The Talent War: Meta's Aggressive Poaching

Altman said Meta had tried to recruit its staffers with offers that rival superstar professional athletes. Altman said Meta had tried to recruit its staffers with offers that rival superstar professional athletes. Credit: picture alliance/dpa/picture alliance via Getty Images

In the competitive AI landscape, top engineers are the new prized assets. Sam Altman revealed on a podcast that Mark Zuckerberg's Meta has been aggressively trying to poach OpenAI staff with "giant signing offers," including what he called "crazy" $100 million signing bonuses. While Meta's CTO, Andrew Bosworth, retorted that Altman neglected to mention that OpenAI was countering those offers, the talent war is very real. Shortly after, Meta successfully hired three top researchers from OpenAI. Retaining top talent is crucial in the AI race, and OpenAI has also been actively recruiting from competitors like xAI and Tesla.

A Major Deal Collapses: The Windsurf Saga

OpenAI representatives told BI its deal with Windsurf fell through. OpenAI's deal with AI coding assistant startup Windsurf fell through. Credit: Craig T Fruchtman/Getty Images

OpenAI suffered another blow when its planned $3 billion acquisition of Windsurf, an AI coding assistant startup, collapsed. The deal created friction with Microsoft, OpenAI's largest investor, which views Windsurf as a direct competitor to its own GitHub Copilot. A key issue was that Microsoft's existing agreement with OpenAI would grant it access to Windsurf's intellectual property—a condition neither OpenAI nor Windsurf wanted. Ultimately, the deal was called off, and Windsurf's CEO and other key employees announced they were joining Google DeepMind instead.

OpenAI and Microsoft signed an agreement that defines artificial general intelligence as a system that can generate $100 billion in profits. Tensions are reportedly rising between Microsoft CEO Satya Nadella and OpenAI CEO Sam Altman. Credit: Justin Sullivan via Getty Images

The failed Windsurf deal highlighted growing tensions between OpenAI and Microsoft. Their complex partnership is strained by disputes over revenue splits and the very definition of artificial general intelligence (AGI). In their agreement, AGI is defined not just as super-human intelligence but as a system capable of generating $100 billion in profit. Once that benchmark is hit, Microsoft's right to a share of OpenAI's revenue ends. Unsurprisingly, Microsoft is keen to revise that term. The tension is further complicated by Microsoft CEO Satya Nadella's skepticism about the near-term arrival and transformative power of AGI.

Product Delays and Competitive Pressure

Altman said Friday that he would postpone the release of his much-anticipated new model. Altman announced a delay for OpenAI's next major model. Credit: Sebastian Gollnow/picture alliance via Getty Images

Adding to its troubles, OpenAI has indefinitely delayed the release of its highly anticipated new open-weight language model, which was first promised for a June launch. Announcing the second delay in a month, Altman stated on X, "We need time to run additional safety tests and review high-risk areas." This delay comes as competitors like Elon Musk's xAI are launching major updates for their chatbot, Grok, putting more pressure on OpenAI to deliver.

Jony Ive, the famous Apple designer, and Altman struck a deal in May to work together. A partnership between Jony Ive and Sam Altman ran into legal trouble. Credit: LoveFrom

In May, OpenAI announced a high-profile partnership with io, a new company from famed Apple designer Jony Ive, to develop AI consumer devices. Just a month later, all mentions of the collaboration were scrubbed from OpenAI's platforms. A Google spinoff named iyO had filed a trademark complaint, arguing the names were too similar and would cause confusion. A judge ordered Altman and Ive to stop using the io brand pending a hearing. Despite the lawsuit, OpenAI later announced it had completed the acquisition and that Ive's team would assume design responsibilities across OpenAI.

The Hollywood Treatment: An Unflattering Portrayal

Amazon is developing a movie about OpenAI and Altman called "Artificial." A new film could damage Sam Altman's public persona. Credit: Kevin Dietsch via Getty Images

As if the business challenges weren't enough, Amazon Studios is producing a film called "Artificial" about Altman and OpenAI. According to reports from a journalist who has seen a draft script, the movie focuses on the dramatic 2023 period when Altman was fired and then rehired as CEO. The script allegedly portrays Altman as a "master schemer" and a liar, drawing parallels to "The Social Network," the critically acclaimed but personally "hurtful" film about Mark Zuckerberg.

OpenAI's Counter Offensive

Altman at the Sun Valley Conference in 2018. Altman remains publicly optimistic despite the mounting challenges. Credit: Drew Angerer/Getty Images

Despite the siege, OpenAI is far from defeated and is making aggressive moves of its own. The company is reportedly planning to launch a new AI-powered web browser to compete with Google Chrome. It has also secured a $200 million contract to provide AI support to the US military and has formed a playful partnership with Mattel to bring AI to its iconic Barbie doll. For his part, Altman remains publicly optimistic, acknowledging the "crazy" growth and the honor of leading the charge. The battle for AI dominance is far from over, but OpenAI is proving it won't go down without a fight.

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