Which AI Chatbot Aced The Job Interview

With AI assistants becoming more capable every day, from booking reservations to writing entire blog posts, a crucial question arises: How do they stack up in a real-world professional scenario? Inspired by reports on AI's growing impact on the job market, we decided to find out which leading chatbot would make the best employee.

We put the top contenders—OpenAI's ChatGPT, Google's Gemini, and Anthropic's Claude—through a rigorous simulated job interview for a Communications Manager position. We asked five tough questions to test their strategic thinking, creativity, and crisis management skills. Here’s how each candidate performed.

Round 1 Brand Voice Challenge

The first test was to see how well the AIs could capture a specific brand voice and adapt it for different platforms.

Prompt: “Here’s a product: a new pastel travel pouch launching for spring. Write a product description in clever and conversational voice for the website and a matching caption for Instagram.”

• ChatGPT-4o: Delivered a solid but overly safe answer. The copy was concise and platform-appropriate but lacked the creative spark of its competitors.
• Gemini 2.5 Pro: Produced practical, sales-ready copy that was complete with all necessary details and a conversational tone.
• Claude Sonnet 4: Prioritized creativity and brand voice, but its website copy lacked critical product details.

Winner: Gemini. It struck the perfect balance between personality and practical information, delivering copy that was ready for both a website and social media.

Round 2 Messaging Strategy Scenario

Next, we challenged the candidates to think strategically about a larger campaign.

Prompt: “We’re launching a collaboration with a popular children's brand. Walk me through your messaging strategy for this campaign — from high-level storytelling down to tactical copy touchpoints.”

• ChatGPT: Offered some creative ideas but they were surface-level and lacked a solid strategic foundation.
• Gemini: Focused on creative execution and nostalgia-driven storytelling but was less impressive on the strategic side.
• Claude: Delivered what could be described as an agency-grade strategy, framing the collaboration as a solution to common family pain points.

Winner: Claude. Its response showed superior strategic depth, a clear focus on the audience, and impressive operational rigor.

Round 3 Adapting Messages for Different Channels

This question tested the AIs' ability to tailor a consistent message for different marketing channels.

Prompt: “How would you adapt messaging for the same campaign across email, TikTok, and store signage?”

• ChatGPT: Provided a simple and generic plan that lacked tactical depth.
• Gemini: Leaned on its nostalgia-driven theme but failed to provide specific details for execution on each channel.
• Claude: Treated each channel as a unique conversion ecosystem, demonstrating a deep understanding of audience experience and psychology.

Winner: Claude. It won this round with its strategic, audience-focused approach and conversion-driven calls-to-action that were perfectly adapted for each channel.

Round 4 Evolving the Brand Voice

Could the AI candidates handle the nuanced task of evolving a brand's identity?

Prompt: “We want to refresh our brand voice slightly — still fun and elevated, but more editorial and confident. How would you approach updating the brand voice guide?”

• ChatGPT: Outlined the simplest plan but it lacked a clear implementation strategy or metrics for success.
• Gemini: Redefined the brand pillars in a way that was overly prescriptive and left little room for nuance.
• Claude: Focused heavily on building confidence and authority, but slightly missed the mark on preserving the "fun" elements of the original voice.

Winner: Claude (with a catch). It provided a data-driven plan for the rebrand, but like the others, it failed to mention customer validation—a critical step that a human strategist wouldn't miss.

Round 5 Navigating a Crisis

The final and most telling question tested leadership under pressure.

Prompt: “Imagine we’ve just had a shipping delay right before a major product drop. What would you write to customers on email and Instagram to communicate the delay while keeping the tone upbeat and on-brand?”

• ChatGPT: Prioritized style over substance, offering a fun but ultimately unhelpful response that lacked operational credibility.
• Gemini: Provided a polished, on-brand message that unfortunately missed the necessary emotional resonance for the situation.
• Claude: Delivered a flawless, PR-worthy response that turned a negative situation into a brand-building opportunity through strategic framing and a perfect tone.

Winner: Claude. Its response was a masterclass in crisis communication.

The Verdict Who Got the Job

After a competitive interview process, Claude got the job.

While Gemini and ChatGPT demonstrated strengths in specific, task-oriented areas like writing product copy, Claude consistently operated at a higher, strategic level. It distinguished itself with superior strategic thinking, brand agility, and crisis leadership.

This experiment shows that while some AI can generate content, others are evolving to a point where they can lead with judgment and empathy, making Claude the clear choice for a Communications Manager role where strategy is key to success.