Digitas AI Tool Secures 80 Percent Of Pitch Wins

The New Pitch-Winning Playbook

In the competitive world of advertising, artificial intelligence is rapidly becoming a key differentiator. Agencies are moving beyond theoretical applications to create powerful tools that deliver tangible business results, fundamentally changing how new business is won.

Digitas Unveils Its AI Secret Weapon

A prime example of this trend comes from Digitas, which has successfully developed an AI-powered product to gain a significant edge. According to a recent report, the agency is leveraging this proprietary technology for great effect when impressing brands during pitches.

The tool, named NX Score, has been instrumental in the agency's recent success. It has played a pivotal role in helping Digitas secure a remarkable 80% of its pitch wins so far this year. This development, reported by Asa Hiken, highlights a major shift in how agencies can leverage AI to build winning strategies and secure new clients.