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Grow Your Law Firm With ChatGPT Marketing

2025-09-13•Cedra Mayfield and Patrick Smith•2 minutes read
Legal Marketing
ChatGPT
Technology

Artificial intelligence is rapidly changing the professional landscape, and the legal sector is no exception. For attorneys and law firm operators looking to gain a competitive edge, understanding how to leverage new technologies like ChatGPT for client acquisition is becoming essential. The key is to move beyond the hype and implement practical strategies that deliver real results.

Expert Insights from Danny Decker

In a recent episode of the Legal Speak podcast, marketing expert Danny Decker shared valuable insights on this very topic. As the Co-Founder of Spotlight Marketing and Branding, Decker specializes in helping professionals build their brand and attract clients.

Danny Decker, Spotlight Marketing + Branding Partner & Co-Founder. Courtesy photo

Three Steps to Attract New Clients

During the episode, Decker outlined a clear, three-step process that legal professionals can use to integrate ChatGPT into their marketing efforts effectively. These strategies are designed to help law firms attract potential clients by creating more efficient and impactful marketing content. Attorneys interested in learning these actionable steps can find the full discussion in the latest episodes available at the Law.com podcast center. By adopting these modern techniques, law firms can enhance their digital presence and connect with a wider audience.

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